Get the latest science news and technology news, read tech reviews and more at ABC News. More access in more places. WiFi Calling to the US is included. Even if you are overseas, all calls back to the US are free when made through WiFi Calling. Image i. Stockrvlsoft. The social media landscape is in a constant state of flux. It was last year, and 2. What remains the same is that businesses will have to rise to the challenge of figuring out how to get the best results from a channel thats getting an increasing amount of attention and resources. Here are five trends to watch in the coming year relating to business and social media. Facebook video will dominate, including 3. The past few years have seen a momentum build behind native video on social media platforms, from Facebook to Twitter, including Twitters native video ads, rolled out in October 2. SYyEGqlpKbeNA-AmhutlHkl2vVY=/800x0/filters:no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/4213239/verge-2015-10-28_16-49-04.0.jpg' alt='Showtime Full Down Periscope Online Free' title='Showtime Full Down Periscope Online Free' />In 2. Facebook got really serious about video, and I think 2. Adobe Socials Carmen Sutter said. In November 2. 01. Facebook reported roughly 8 billion daily video views, coming from about 5. Plus, the sites made other tweaks and changes, like adding the video tab, and the ability for a brand to post an entire back catalog of videos on Facebook, without publishing to followers newsfeeds. Or, theres the ability for a video to expire. And that interest in video could extend to 3. Sutter said. Facebook founder Mark Zuckerberg introduced spherical video at Facebooks developer conference F8 last year. She sees it as a space brands will want to explore, partly to get in on the buzz early. In March 2. 01. 5, You. Tube also announced support for 3. Sutter still thinks that Facebook could have You. Tube beat. I think video, moving into 3. Facebook. Its not going to happen on You. Tube, and I think thats the other reason why itll be Facebooks year when it comes to video, she said. Social commerce could finally arrive. Sutter said that for years, people have been talking about the idea of social commerce which basically refers to the role of social media in online purchases, but there are a few reasons to believe that 2. Watch Online Watch DC Super Hero Girls: Intergalactic Games Full Movie Online Film. For one, theres the proliferation of buy buttons on various platforms that allow a user to make a purchase from a tweet, a Facebook page, or an Instagrams direct response button. In the past, results have been mixed, or mostly just experimental, but Sutter thinks people are getting more comfortable with these types of transactions. Also, if a platform like Pinterest, which is a sweet spot for retailers, and a natural fit for prompting users to buy something, could successfully introduce a way for customers to buy from a pin instead of going through an entire checkout process, that could impact the overall state of social commerce. The fact that so many of the big platforms have added social commerce buttons, I think by the end of 2. Facebook page, Sutter said. Those streams will be facing off against systems that have been developed in recent years to quickly identify content without human input. Online piracy of. Companies will have to rethink the customer. Brian Solis, Altimeter Group principal analyst, sees a convergence coming of real time, mobile video, and imagery. Were going to see the proliferation of emojis, selfies, and filters that bring both worlds together like we see in Snapchat to further turn people into human emoticons. Those moments into expressing experiences, sentiments, events, etc. What it all comes down to is these tools are going to completely shatter the customer journey and any notion of the customer as we know them, he said. Solis referenced Googles concept of Micro Moments. This is how Google defines the concept Thanks to mobile, micro moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real time relevance. Think about that moment when your hair dryer stops working and you need a new one. So, you pick up your phone and search for hair dryers. Brands will have to figure out how to be there and be relevant to the customer in a different way than before. Social media is maturing, and will need better measurement. Social media marketing is all grown up, said Gartner analyst Jay Wilson. Finally, its seen as one of the most important channels at two points in the customer journey in terms of driving both awareness and advocacy. This recognition of the effectiveness of social marketing as a channel is driving more investment in social technologies from C level executives like CMOs, Wilson said. But what that also means is that social marketing will be increasingly held to the same standards as other marketing areas like email marketing or search marketing. Professionals involved in social marketing will need to make sure they can demonstrate the value of what theyre doing. One way social marketers can do that is by really starting to promulgate and disseminate insights from social media across the organization, from product development and customer experience teams, to customer service, Wilson said. Nagin Episode 54 Download more. As a part of that, Sutter said there needs to be a standardization as to how the different platforms define things like impressions, page views, reach, and more. Were going to see a little more fragmentation before we become more standardized in how we measure social performance, she said, especially with platforms like Snapchat they invented entirely new things to measure. They dont have APIs, and dont really provide you with good metrics on understanding if something worked or didnt work. Or theres Facebooks recently added eight reaction emoji what metric do you assign to an emoji with a vacant stare How do you learn to understand emoji as a marketer That will be a challenge. Solis brought up how emoji was the 2. Oxford Dictionary. If you look at more traditional thinkers, theyre incredibly upset that emoji is the word of the year. At the same time, what is a word but a collection of symbols Thats just like a philosophical crux that I think businesses have to better understand, he said. As a sub point to the idea of social media growing up, Solis said there will be more of a reliance on agencies to handle social on behalf of businesses. The reason why theyre not doing this internally is because this is a highly specialized skill set. Theyre the ones who understand the dynamics of Periscope or Blab or whats next, he said. Live streaming is. I have to admit, I have a hard time figuring out whats going on with it, said Sutter. And the rest of the internet. Meerkat and Periscope were going at it for a while as brands were trying to figure out not only what to live stream, but what benefit it could hold for them. She does see potential for news outlets, whether its streaming from a disaster zone, or from a candidates campaign headquarters. Still, it will probably remain a supplementary medium, versus taking a chunk out of broadcasting. I dont think anybody is going to stop watching NFL just because someone is Periscoping a game, Sutter said. FAQs Online Solutions without wait times. Creating an account with us by placing your first order will give you a Telecommunications Business Package. 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